首页> 军事> 美媒研究了中国观众,发现大家对爱情片越来越嫌弃了……

美媒研究了中国观众,发现大家对爱情片越来越嫌弃了……

2017-12-05 18:02     军事     来自:环球时报(英文版)-MySH

今日话题

最近《寻梦环游记》大火,许多很久没进电影院的盆友也去凑了热闹,然后再泪眼婆娑地出来……


《寻梦环游记》这样的动画片,虽然也免不了“梦想”的套路,但却用了大量的笔墨去刻画亲情,堪称电影市场的一股清流。





就在《寻梦环游记》刷爆票房与盆友圈之时,美国知名娱乐媒体上出现了这样一篇报道,把中国的电影观众饶有兴致地分析了一番……



▲数据解读:中国人怎么消费电影?(via Hollywood Reporter)



文中把中美两国的电影观众对比了一下,首先发现的差异就是性别





美国观众很平均,男女进电影院的概率差不多。而中国,看电影的妹子则会比汉子多出不少。


这也不难理解。许多流量明星参与的电影,通常有大批粉丝来捧场买单。而这些粉丝通常以妹纸为主。





此外,闺蜜之间一起去看电影也是很常见的活动,而汉子们可能就没那么感兴趣了。





除了性别,中美电影观众在年龄上的差距也特别大……





很明显,中国的电影观众呈明显年轻化趋势。20-24是一大块,25-39更是占据了大半江山。40岁以上的观众寥寥无几。


而美国则不然。各年龄阶段都还挺均衡的,反倒是25-39成了最少进影院的人群。





接下来,则是美国电影国产电影在中国的受欢迎程度。


纵观中国的1-5线城市,你会发现美国大片和国产电影的待遇是不一样的……





由上图可得,1/2线城市的黑色柱高于红色,也就是美国电影更受欢迎。而到了3/4/5线的中小城市则反之,代表国产电影的红色柱更高。


这也不难理解:大城市会更国际化一点,排片也更丰富嘛!(真是牵强的解释啊……





而就各线城市的票房贡献情况来看,在过去的五年里,一二线大城市的票房占比在下降,而小城市则有越来越多的人走进了电影院……





买票的方式上,中美的差距也是非常明显了……





绝大多数中国人在线上订票,而绝大多数美国人还在用传统的线下方式买票……真是又贵又麻烦。





然后,最刺激的来了:过去五年里,中国观众看片的类型发生了什么变化?



答案挺有意思……





和五年前相比,今年中国观众对于动作和喜剧片的兴趣明显上升。而最惨的,就要数爱情片了——上图中代表“爱情片”的黑色方块,在2012年还占据了不少比例,到今年简直压缩得没了……





爱情片这样不受待见,国内的小伙伴们倒也不咋意外。在观察者网的一篇报道下面,大家纷纷吐起了槽……



@拂面不冷杨柳风:


因为所谓的爱情片太假了,所以,看的人越来越少了。


@恒心:


爱情片……骗了多少人,严重脱离实际,基本是烂片


@暗夜行者:


泛滥的爱情片基本全是备胎堕胎喜当爹,谁看谁弱智


@恰德拉:


不是某种类型片没市场,电影最重要的还是质量。国内很多这种类型片能明显看得出敷衍痕迹,宣传和吸引观众全靠明星效应,近年爱情电影口碑好的寥寥无几


@囚牛:


不是不喜欢爱情片,而是不喜欢粗制滥造出来,拿几个网红脸就想圈钱圈名的烂片……


@君义:


爱情片可以,可以拍些真实世界中的爱情,别都是帅哥,总裁,美女,要不就是堕胎什么的。谁能把女主不好看的爱情片拍好,谁才真正厉害。





事实证明,群众们的吐槽一点也没错。


情人节通常是爱情片的黄金档期,然而今年的情人节,票房迷之尴尬……



情人节最终票房3.8亿,跟去年同期5.9亿相比,出现大幅缩水


王兴表示,不仅在情人节档,影院里很少能看到让人印象深刻的爱情片,“为了档期而拍,题材也无法带动观众进入状态。质量达不到水平,自然抢不了眼球。有的爱情片靠明星阵容取胜,剧情和深度不够,也难成爆款。”

▲业内:优质爱情片缺位已久(via华龙网)





这话还真没说错。记得几年前《那些年,我们一起追的女孩》火了之后,各路人马纷纷跟风,出了一堆类似的所谓“青春怀旧”系爱情片。


从早些时候的《致我们终将逝去的青春》《同桌的你》,再到最近两年的《我的少女时代》《七月与安生》,虽然都打着“青春”的旗号,但那些校花校草啊,丑小鸭变天鹅啊,三角关系啊,堕胎车祸啊……似乎真和咱们普通人的生活远了点儿。







满怀期待进了影院,又一脸懵圈地出来。


这样的“爱情片”,不看也罢。





老外爱看啥国产爱情片?


许多经典的欧美大片很受中国人欢迎,但是能在国际市场起点儿波澜的国产片,却是寥寥无几。



(《卧虎藏龙》已经是很久以前的事了……)



曾经有调查询问过46个国家的人:你为什么对中国电影不感兴趣?


答案还挺扎心的……



According to a survey conducted by the Academy for International Communication of Chinese Culture (AICCC), 30 percent of respondents considered “the thoughts and logic of Chinese films difficult to understand”, while less than 40 percent identified with the “values” expressed in the films. A third of respondents simply said they weren’t interested in Chinese films. →“中国电影的思维逻辑难懂”“不赞同传达的价值观”“就是对中国电影不感兴趣”


Another issue is subtitles. 70 percent of respondents said they were unsatisfied with subtitles, which often amount to nothing more than literal translations without reflecting the scene’s context. →“字幕翻译得很粗糙”


The survey included 1,800 respondents from 46 different countries across Asia, the Middle East, and Europe.

▲Chinese Films Struggling To Find An Audience Abroad (via thenanfang)



中国电影里蕴含的东方思维逻辑、价值思想、审美理念都和西方很不一样。虽然咱们也不至于专门去迎合讨好他们,但若要真进军国际市场,你起码在字幕的翻译上走点儿心啊……





当然,也有诸如王健林一类的大佬说,迎合国外观众有时候也是必要的……



"If you want to make money, you need to make people like your movies," Wang Jianlin said.


"Right now Chinese-made films don't generate enough interest in America to be shown there. For that to happen, Chinese movies will have to find ways to entertain American audiences. It's just how this process works."

▲Can China's movie industry take on Hollywood? (via CNN)



从美国各类商业大片,到最近的维密秀,国外讨好咱中国市场的举动还少吗?





不过,国产片本来就在国际市场上不够有竞争力,而“国产爱情片”则更是尴尬……得了,咱们国内的小伙伴都嫌弃得不行,怎么能指望国外的观众get到片子的点呢?





不过,话说回来,近年来还是有一些国产爱情片收获了海外观众的目光。


比如美国线上电影杂志Screen Junkies的这份榜单,就推荐了以下10部中国的爱情片。



和咱们的口味或许有点不一样……





1. Secret

不能说的秘密





Chinese director Jay Chou brings us this love story, possibly adapted from his personal life. The story begins when Ye Xianglun moves to a secondary school of musicians where he’ll meet Lu Xiaoyu. She plays a beautiful melody and Ye wants to know more about it but Lu tells him that it’s a secret that she can’t reveal.



2. If You Are the One

非诚勿扰





In this movie, we can appreciate the many different yet beautiful landscapes of China, fancy ceremonies and luxury. However, the most important elements here are the movie’s themes of love and comedy. This movie was a total success not only in China, but also in the US.



3. L For Love, L For Lies

我的最爱





Stephy Tang is the star of this Chinese movie and is also considered one of the cutest actresses in China. Along with actors Alex Fong Lik-Sun and Alice Tzeng, she makes this movie an excellent drama to watch.



4. My Dream Boat





What could be more dramatic than two men fighting for the love of a woman? The two men fighting in this movie are actually friends. You’ll get really deep into this story.



5. Sealed with a Kiss

甜言蜜语





This story develops on a Chinese island where Kam Shui has an inn for tourists. Mandy arrives at the island and will make Kam fall in love with her. The title of the movie also refers to the title of the famous song by Peter Udell and Gary Geld, which is a key factor in bringing the pair together.



6. Itchy Heart

七年很痒





This movie mixes romance and comedy in China. It starts when Poon’s wife leaves to travel and he stays home alone. He’s tempted to cheat on his wife not only with a beautiful and young woman, but also with his ex-girlfriend. Watch this really funny movie full of hilarious situations and find out how it ends.



7. Juliet in Love

朱丽叶与梁山伯





90 minutes of intense drama and romance will make you feel deep emotions. During her life, Judy has experienced tragedies including her failed marriage and her father’s accident. Among these difficult times, she’ll meet Jordan, who will change her life forever.



8. The Romantic Fool

那个傻瓜爱过你





This movie is told through letters. A student named Xia wants to write a book, so she decides to move to a house her cousin arranged for her. She soon notices that her neighbor’s mailbox is full of letters, so she decides to contact the owner, but the owner wants the letters burned. In her curiosity, Xia decides to read all of them inside and within them she’ll find a love story.



9. Still Life

三峡好人





A miner travels miles away just to find his ex-wife. In this interesting film made in China, both characters won’t ever find each other but they will experience changes in the people around them.



10. City of Glass

玻璃之城





This highly acclaimed Chinese film was released in 1998. It has a stunning cast including Leon Lai Ming, Shu Qi, Nicola Cheung Sun-Yu and Daniel Wu. The movie broke records by being nominated in twelve different categories in the eighteenth Annual Hong Kong Film Awards.


▲10 Best Chinese Romance Movies (via Screen Junkies)



IMDb上,人气最高的十部国产爱情片则分别为:



《花样年华》《十面埋伏》《色•戒》《我知女人心》《太平轮》《白蛇传说》《非诚勿扰》《那些年,我们一起追的女孩》《山楂树之恋》《一生一世》





……这样看来,大家的口味还是很分散的嘛。



你有多久没看过国产爱情片了呢?你觉得国产爱情片的质量咋样?





你最喜欢的一部国产爱情片是什么?是否有特别喜欢的经典台词?欢迎留言分享讨论!


文:lanlan

图:网络


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